Good Feed Signs 33 Perth Venues To Creator-For-A-Meal Hospitality Marketing Platform

Perth-based startup Good Feed has signed 33 hospitality venues and more than 350 local content creators to its two-sided marketing platform, positioning itself as a low-cost alternative for independent operators priced out of traditional advertising and agency retainers.

Founded by Taylor James, who has spent years working as a hospitality marketing consultant with small and medium venues across Perth, Good Feed launched in late 2025. The platform connects venue operators with creators who have 1,000 or more followers, who in turn visit, dine, and share their experience with their audiences in exchange for the meal.

Venues pay a small monthly membership fee and cover the cost of the dining experience. Creators join the Good Feed platform for free.

A model built around micro-creators

Good Feed primarily targets micro-influencers because they have stronger local trust that the larger influencers that influencer agencies typically target. Larger scale creators are still welcome to join the platform to access opportunities.

“A creator with 2,000 genuinely engaged local followers will drive more real bookings for a Perth venue than a macro-influencer with 100,000 followers who posts three sponsored posts a day,” James said. “The difference is trust. Perth is a city where everyone kind of knows everyone — a genuine recommendation from a real local still cuts through everything else.”

Creators on the platform go through a vetting process, although James says the goal is quality control rather than exclusivity.

Targeting a niche in hospitality

Australia’s hospitality sector has faced compounding cost pressures since 2022, including inflating produce costs, wage increases, and elevated energy costs, while consumer discretionary spending has contracted. For independent operators without the marketing infrastructure of a chain, the result is what James describes as a structural gap: visibility is essential to survival, but the tools that deliver it were built for larger venues with bigger budgets.

“Venues spend thousands on marketing they couldn’t sustain,” James said. “They’ll run a campaign for a few months, get some momentum, then have to pull the plug, and the moment they do, it’s like they never existed. You can’t build a brand on a budget you have to keep turning off.”

According to Good Feed, venue operators on the platform are reporting increases in bookings tied to creator visits rather than paid advertising. “From our monthly analytics reports, our Good Feed Creators are generating thousands of shares and saves across their videos. Perth locals are actively saving them for when they’re deciding where to dine next — it’s really exciting to see.”

What’s next for Good Feed?

Good Feed is currently active across the Perth metropolitan area, with James indicating intentions to scale the model into other Australian markets where independent hospitality operators face similar dynamics.

“The creator economy has been dominated by big brands chasing big audiences,” James said. “Good Feed is the first version of it that actually works at street level — for the local venue on the corner and the uni student foodie down the road.”