Spacecubed Refreshes Brand After 14 Years, Plans National Innovation Infrastructure

Spacecubed has unveiled a refreshed brand and new website to mark 14 years since opening Perth’s first modern coworking space, now known as Riff. The mission is still to support one million entrepreneurs, innovators, and changemakers tackling some of the biggest economic, technological and social challenges of our time. They’re also now upping the ante and are on a journey to become a national innovation platform with ambitions to build permanent infrastructure in every major Australian city.

Founded by Brodie McCulloch in March 2012, the Perth-headquartered organisation has grown to operate 6,500 square metres of coworking space across Perth and Western Sydney. Over the past 14 years, Spacecubed has supported 169 startups through its pre-accelerator programs and 57 through its flagship Plus Eight Accelerator, which marks its 10-year milestone in 2026. The company has invested more than $4.3 million directly in local startups and facilitated over $30 million in follow-on investment.

A four-pillar platform

The refresh repositions Spacecubed from a single ecosystem into a connected platform structured around four pillars: Locations, Programs, Ecosystem, and Capital. Under the new structure, each Spacecubed site will lean further into its role as a hub for meetups, programming, and founder support, while continuing to operate as a workspace for professionals and teams.

The company has also restructured its support and funding pathways. Founders can now move from early-stage idea validation through Lotterywest IdeaStarter into seed funding and investment via programs like Plus Eight Accelerator, with the goal of providing clearer routes to capital, mentorship, and growth at every stage.

Building national innovation infrastructure

The brand refresh is the first visible signal of a much bigger strategy and goal. Spacecubed has flagged new programs, events, meetups, and announcements for the coming months, all aimed at deepening the organisation’s support for founders, innovators, and organisations across Australia.

The longer-term ambition is to “build permanent, Spacecubed-owned innovation infrastructure in every major Australian city”, scaling what the organisation has built over the past 14 years into a much larger national footprint.

Spacecubed’s stated mission remains to support one million entrepreneurs, innovators, and changemakers by 2030.