Creating the Space She Once Searched For – Tisha Saraf 

Most creative spaces are built around equipment. Hers was built around energy. Tisha Saraf, Founder & CEO of Click N Clap Studios, has created something rare: a space (both physical and digital) where stories unfold slowly, gently and truthfully.

We sat down with her to talk about how it all began, what drives her, and why she believes content should feel less like a performance, and more like home.

As the founder of Click & Clap Studio, Tisha has built a home for storytelling with beautiful visuals in Delhi. The studio caters to creators, entrepreneurs, and brands that care about how their content feels, not just how it looks. It’s a space where the lighting is intentional, the backdrops are thoughtful, and the energy is creative but calm which is a rarity in the fast-paced content world. “We built Click & Clap for people who care about what their visuals feel like. We create and destroy our sets after every shoot to maintain exclusivity,” says Tisha.

And it shows. The studio quickly became a go-to spot for content shoots, brand campaigns, and even first-time creators stepping into the world of visual media. It has been affordable, approachable, and designed with empathy, built by someone who’s been on the other side of the lens.

But the studio is only one part of the ecosystem she’s building.

Podcast by Tisha Saraf

Tisha started hosting live talks with business owners which was so well received that she launched her podcast, “Business Talks with Tisha” in 2025, a deeply human series of conversations with people who are building real businesses with honest stories. Her guests share what it actually takes to build something from scratch, sustain it, and evolve along the way.

Together, Click N Clap and Business Talks with Tisha are shaping something greater than content. They’re shaping a mindset: that creation should be accessible, that business isn’t always loud, and that sometimes the most powerful work comes from simply making space, for yourself, for your story, for others.

You might know Tisha as the voice behind the podcast “Business Talks with Tisha,” a show where entrepreneurs open up about the real stories behind the grind. Or maybe you’ve seen her behind the scenes – styling a shoot, helping a creator frame their story, or making magic with nothing but a plain wall and a good idea.

Here is the quick read for you, Tisha on her journey :

Q: Let’s start with Click & Clap. What was the original vision behind it?

Tisha: Honestly, I built what I wished existed. I remember looking for a space that felt welcoming!  Where I wouldn’t feel rushed, judged, or creatively boxed in. Most studios were either too sterile or too intimidating. I wanted to create a space where people, especially creators and small business owners, could come in and just breathe. Where they could make content that felt like them.

We’ve shot campaigns, portraits, reels, even podcast videos here. But what I’m proudest of is that people tell me, “I feel seen here.” That’s the win.

Q: You launched “Business Talks with Tisha”. What made you start a podcast in the middle of everything else?

Tisha: I’ve always been obsessed with stories. And not the glossy, hyper-edited ones. I wanted to hear (and share) the in-betweens. The part where someone almost gave up. The phase when they didn’t know if they were doing it right.

I noticed there were a lot of business podcasts out there, but very few felt real. So I started my own. Just me and someone who’s building something meaningful – sitting down and talking, honestly, about what it takes and becomes an inspiration to those watching.

Q: What kind of guests are you drawn to?

Tisha: People who aren’t just chasing numbers. Founders, artists, solopreneurs , anyone who’s doing the work and figuring it out in their own way. I love guests who talk about what didn’t work just as much as what did.

Q: Both your podcast and your studio seem to come from the same core value: honesty. Was that intentional?

Tisha: Yes, and no. I didn’t start with a ‘brand value’ document. (laughs) But I’ve always been drawn to rawness. Whether it’s a brand shoot at Click & Clap or a podcast guest telling me they cried after launching their first product – that truth is what connects people. I think everything I do now is just an extension of that.

Q: What’s next for you? What are you building toward?

Tisha: I want to expand Click & Clap, Both in size & in soul, build an edit bay for creators. And for the podcast, I want to take it live someday. Imagine a small room, 20 people, and one raw, vulnerable conversation. I’d love to do that!

Q: Last question. What’s the one thing you want every creator or founder to remember?

Tisha: That it’s okay to be slow, okay to be different than the notions. You don’t have to scream to be heard. Just make something honest & authentic like who you are. The right people will find you!

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Watch Business Talks with Tisha on Youtube.

Explore the studio at @clicknclap _studios on Instagram or visit www.clicknclap.com.

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